Social Media & Content Associate

Join us in building a world of possibility! Holland Bloorview Kids Rehabilitation Hospital is Canada's largest pediatric rehabilitation hospital. We are a top 40 Canadian research hospital that is fully affiliated with the University of Toronto, and we serve over 8,500 families annually.

Our vision is to support the most meaningful and healthy futures for all children, youth and families. Providing both inpatient and outpatient programs and services, Holland Bloorview is renowned for its expertise in partnering with clients and families to provide exceptional care and is the only organization to ever achieve 100 per cent in three successive quality surveys by Accreditation Canada.

Holland Bloorview has won numerous awards including Greater Toronto's Top Employers, Canada's Top Employers for Young People and Canada's Most Admired Corporate Cultures. We offer an inspiring, inclusive, innovative, and collaborative work environment with competitive compensation and benefit packages and programs that support ongoing learning and professional growth.

THE POSITION

Reporting to the senior director, communications and strategy, the social media & content associate will work closely with communications and public engagement (CPE) team members. The CPE team is a joint communications team made up of both hospital and foundation communications professionals who work collaboratively on projects that advance the hospital's and foundation's strategic plans - Transformative Care, Inclusive World: Holland Bloorview 2030 and Daring Together.

The position holder will be responsible for executing and co-creating the joint hospital-foundation social media strategy, by planning, coordinating and producing rich multimedia content and campaigns for Holland Bloorview's social media and other external-facing owned channels. They will help us illustrate the depth and breadth of our hospital's expertise and leadership - and the people behind them - in childhood disability care, research, teaching and advocacy.

Collaborating with teams across the hospital and foundation, the social media & content associate must be a self-motivated, creative and dynamic communications professional with expertise and experience telling stories - with a lens on IDEAA (inclusion, diversity, equity, accessibility, anti-racism) - that resonate with different audiences through major social media platforms. This individual will bring emerging social media trends and issues to the team to ensure we continue to leverage social media to position ourselves as a leader in pediatric health care and childhood disability.

This is a one year contract (1.0 FTE) with the potential for regular full-time employment. The role is currently ungraded.

KEY RESPONSIBILITIES

• Generate, curate and manage dynamic, creative, highly visual and engaging social media content (including photos, videos, graphics creation) to increase Holland Bloorview's brand awareness across all owned social media channels (LinkedIn, X, Instagram, Facebook, YouTube).
• Contribute to and execute on hospital's social media strategy with a focus on amplifying the commitments in our strategic plan and advancing our advocacy agenda (anti-ableism, inclusion).
• Collaborate with the communications and marketing team to support social media efforts with overall marketing campaigns and initiatives.
• Coordinate with internal departments and external partners to gather content and ensure consistent messaging.
• Monitor account activity and engage in regular community management e.g. respond in a professional and timely manner to requests and incoming questions from the public, specifically for the hospital's LinkedIn.
• Support and manage all hospital affiliated social media account holders.
• Create and contribute to content calendars while overseeing the scheduling and regular posting of hospital content on our social media channels and/or external website.
• Collect and analyze social media metrics and provide regular reports on performance, insights, and recommendations for improvement.
• Stay up to date with the latest social media trends, tools, and best practices.
• Special projects and other strategic communication duties as assigned, including event support, producing internal communication assets, etc.
• Support management of a shared photo and video library, organizing and categorizing content for streamlined access.

MINIMUM KNOWLEDGE, SKILLS & ABILITIES

• Bachelor degree and post-graduate diploma in communications and/or public relations, or equivalent experience.
• Minimum of 3 to 5 years of relevant work experience required.
• Proficiency with Adobe Creative Suite primarily in Premiere, Photoshop, After Effects, Acrobat and Illustrator to lead the production of videos for social media channels.
• Demonstrated experience in successfully developing and implementing social media strategies
• Proficiency with office productivity tools including MS Office suite - Outlook, Word, Excel, PowerPoint.
• Proficiency in using social media platforms and tools, including analytics and scheduling software e.g. Sprout, Hootsuite, Buffer.
• Strategic planning and execution of paid social media ads.
• Deep understanding of the digital marketing landscape.
• Superior photography/videography and video editing skills.
• Experience with or has an appetite for learning about accessibility standards and emerging content trends.
• Excellent writing, editing and storytelling skills; knowledge of CP style is an asset; must have ability to ensure error-free materials.
• A creative, dynamic thinker with superb equity lens and ability to craft stories that are inclusive, empowering, and amplify client voices.
• Results oriented, self-directed, and independent, with the ability to balance multifaceted projects and competing priorities.
• Strong collaboration and partnerships skills and demonstrated ability to build relationships with staff at all levels of the organization, from the front lines of care to administration to senior management.
• Outstanding organization and time management skills.
• A strong team player with excellent judgment, resourcefulness, and creativity.
• Understanding of the health-care sector and childhood disability issues is an asset.