Marketing Specialist, Content and Partnerships

Requisition ID: 212626

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The role:
Driving impactful content marketing initiatives within Global Wealth Marketing, this role contributes to the overall success of integrated marketing for MD Financial, Scotiabank Healthcare+ and Medicus. As our Marketing Specialist, you'll help to craft and distribute compelling content and manage key partnerships that support physicians and their families across Canada. This role focuses on tactical implementation and day-to-day management of multi-channel marketing initiatives, including ads, email, and blog content, and works closely with the senior manager, content marketing.

Is this role right for you? In this role you will:

Partnership Execution:

• Manage day-to-day partnership activities and campaign execution, aligned with strategic objectives.
• Create engaging materials for partner communications and meetings, supporting senior management in relationship management.
• Ensure timely delivery of contractual marketing obligations.
• Develop and maintain comprehensive multi-channel marketing and content calendars for BNS and MD Financial initiatives.

Content Development and Distribution:

• Create and execute compelling physician-centric content across various channels, ensuring alignment to strategic objectives and specifications.
• Manage MD's personalized and segmented email and partner publication programs with content tailored to physicians' career and life stages.
• Collaborate with MD Financial and Scotiabank Healthcare+ Marketing teams to plan, publish and amplify content supporting customer journey maps.
• Transform complex financial information into engaging, accessible content.

Campaign Coordination:

• Execute multi-channel marketing campaigns as directed by senior management, ensuring alignment with business priorities and growth targets.
• Coordinate lead generation campaigns across various teams to meet marketing qualified lead (MQL) targets.
• Track and optimize campaign performance, providing regular reporting updates to management.

Technology Management and Maintenance:

• Manage email and content publishing platforms and project management tools to maintain system efficiency.
• Work with internal teams and vendors to troubleshoot issues, implement updates, and integrate new features as needed.
• Oversee user access, security protocols, and data integrity within platforms.
• Provide platform training and support to team members.
• Stay informed about emerging technologies and recommend improvements to enhance collective capabilities.

Stakeholder Communication:

• Build effective working relationships across teams, including the broader marketing organization, Technology, Compliance, Legal, and relevant vendors and agencies.
• Deliver clear and timely project and campaign updates to stakeholders.
• Identify and escalate issues requiring senior management attention.

Operational Excellence:

• Implement efficient operations while adhering to business controls and risk management practices.
• Support and act in accordance with Scotiabank's values: accountability, passion, integrity, and respect.
• Foster an inclusive team environment that values and appreciates diverse perspectives.

Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

Do you have the skills that will enable you to succeed in this role? We'd love to work with you if you have:

• University degree or community college diploma in marketing, communications, or business, or equivalent experience.
• 2-4 years of marketing experience with experience in digital, email, or content marketing.
• Understanding of the financial services and wealth management industry.
• Canadian healthcare sector knowledge is an asset.
• Proficiency in MS Office, marketing automation tools, and project management methods or software.
• Bilingualism (English/French) is an asset.

What's in it for you?

• A rewarding career path with diverse opportunities for professional development
• A culture that promotes teamwork and cross-functional collaboration to achieve business goals. Inclusive workplace that values diversity of thought, background, and experience.
• An organization committed to making a difference in our communities - for you and our customers.
• Opportunity to work with a very enthusiastic team that helps our clients by ensuring the Bank is able to continue to operate to deliver key business services.
• Hybrid working environment allowing for work/life balance.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.