Director, Content and Brand Strategy, Wealth Management Canada

What is the opportunity?

We're looking for a strong, collaborative leader who will oversee the Wealth Management Canada brand strategy and the content & distribution strategies as well as their execution across the Wealth Management Canada business. Leading a team of content strategists and marketers, this individual and their team will liaise with key business partners, SMEs, content creators, channel owners and brand strategists to operationalize our brand and content marketing efforts and drive forward effective storytelling both inside and outside of RBC.

What will you do?

• Drive forward RBC WM business objectives: Build a content strategy across owned channels that aligns to and drives forward WMC's business objectives. This strategy will take into considerations at the firm level and the advisor level.
• Lead content strategy: Lead the design, development, and approval of the annual content strategy, with input from business SMEs, and content creator groups. Revisit the content strategy on a quarterly basis with content creators and business SMEs, gather recommendations and adjust as appropriate to support marketing and business objectives.
• Oversee content optimization and distribution: Act as a liaison between content creators and content channel owners to optimize content creation, discuss budget allocations, and facilitate best-in-class content distribution to drive real results across the prospect and current client journey across channels.
• Report on content KPIs: Consolidate reporting across channels to present to executive leadership, collaborating with channel owners to optimize results.
• Develop brand strategy and ensure brand consistency: Align content with RBC's brand positioning to ensure consistency and differentiation.
• Enhance storytelling: Strengthen RBC"s market presence through compelling, audience-focused narratives.
• Be a strong people leader: Build and lead a high-performing team that aligns to RBC's values and that collaborates well in a cross-functional team environment.

What do you need to succeed?

Must Have

• 10-15+ years of experience in developing and executing brand strategy and content marketing strategies
• Proven results in effective storytelling by building successful content marketing strategies and developing successful value propositions across WMC
• Ability to effectively collaborate across functions, make strategic decisions and manage various stakeholder expectations
• Experience in leading high-performing teams
• Strong leadership, interpersonal, communication and people management skills
• Proven experience in translating business strategy into real results
• Track record of success working within a highly-matrixed organization

Nice to Have

• Experience in financial services and/or wealth management sectors
• Proven results in managing teams to deliver high performing marketing campaigns
• Experience with UX, UI and analytics
• Experience with integrated, cross-channel performance marketing with both organic and paid executions.

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.