Copywriter, Pop

What You'll Do:

The Copywriter, POP will ensure customers are provided with inspiring, accurate, and informative in-store communications. This will ensure the customer is properly educated, has the necessary information to simplify their purchase decisions, thus enabling them to confidently buy the right products for the right jobs.

• Creative development, editing and proofreading for a variety of in-store POP & Décor to engage, inspire and educate our customers

• Establish and ensure a solid, uniform tone, theme, and voice for all English in-store customer-facing communications using language standards and templates to ensure consistent development and execution of copy content across in-store customer touch points

• Develop copy process and any process changes for POP Design & Production, and communicate these to stakeholders (POP team members, freelance resources, Category Management teams)

• Review and edit information provided by vendors and the Category Management teams, and mould it into impactful, practical information to benefit customers and achieve merchandising objectives and strategies

• Develop comprehensive copy files that communicate key elements required by stakeholders (Category Management teams, Graphic Designers) to create POP according to objectives identified at Kick-off and All Info meetings

• Review and edit information provided by vendors and the Category Management teams to create copy for in-store communications to customers that is inspiring, accurate, and informative to simplify their purchase decisions and achieves merchandising strategies and objectives

• Participate in All Info Meetings to acquire information on clients' strategies and objectives, review and ensure all required information is received, clarify objectives of new messaging and communications

• Review and edit all copy including completing edits, corrections and proofing following hand-off through to approval of printer proofs

• Develop and ensure content of all in-store communications (in-house and vendor produced) adhere to CTR policy and branding guidelines

• Establish and continuously review and update processes to ensure consistency and efficient team operations

• Maintain a style guide, as well as a database of reference materials for copywriters, designers and proofreaders

• Work closely with Graphic Designers to pre-plan any special requirements preceding docket hand-off to them

• Ensure content and overall message in all marketing and merchandising POP and Décor is consistent, accurate and completed within set timelines

• Meet with internal cross-functional areas (Packaging, Advertising, Flyer) to gather copy information and ensure alignment with other teams mediums

• Final review of proofs for all English copy content in POP and Décor (before art production and print production)

• Prioritize how much time/work will be dedicated to one document over another based on job size and print production timelines

• Identify and recommend freelance resources required, sourced and retained

• Recommend best practices to Category Management team to update information in preparation for All Info meetings

What You Bring:

• 1-3 years of experience successfully Copywriting complex highly technical concepts to actionable and understandable documentation

• Bachelor's degree/Diploma in Communications/English, and/or equivalent work experience

• Track record of researching and writing effective documentation in a business environment

• Understanding and comfortability with technical, digital communication channels such as MS Office suite

• Exceptional writing, editing and proofreading skills and attention to detail - particularly with respect to document formatting

• Ability to manage multiple competing priorities in a fast-paced, constantly changing and deadline-driven environment

• Strong understanding of Store Operations, specific to Canadian Tire Retail is an asset

• Proven ability to multi-task, prioritize, plan and forecast multiple projects at one time

• Ability to make informed decisions and delegate work among team members

• Team minded, with the ability to teach and coach co-workers

• Strong written and oral communication skills

• Ability to communicate Bilingually in French considered an asset

#LI-RM1

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.