Channel & Content Specialist

What you'll do

The Content & Channels Specialist will develop, execute, and optimize content across various digital channels to enhance our brand presence and engage our target audience. The ideal candidate is an innovative and skilled storyteller with a deep understanding of digital media and a passion for creating impactful content. They will be able to operate effectively in an agile and feedback-rich environment that is fast-paced, solution-focused, and highly collaborative. We seek a proactive, innovative individual who thrives in dynamic and evolving environments. The ideal candidate will be comfortable navigating ambiguity and can envision and build plans as they go. While independence and self-direction are key, you'll also have the support of a collaborative team to help you succeed.

Content Creation:

• Develop high-quality, engaging, and relevant content across multiple formats, including blog posts, social media updates, newsletters, videos, infographics, and more.

• Collaborate with internal teams and external partners to produce content that aligns with our brand voice and marketing goals.

Channel Management:

• Manage and optimize content distribution across various enterprise communication platforms, including Employee Intranet, Employee Social Channel, Corporate Website, and LinkedIn (and others as assigned).

• Collaborate with stakeholders to design and build new features and functionalities, recommending integrations to meet user needs.

Strategic Planning:

• Develop and implement a comprehensive content and channel strategy aligned with overall communication objectives.

• Conduct audience research to understand target demographics and tailor content accordingly.

Content Calendar Management

• Develop and maintain a content calendar to ensure timely content delivery across all channels.

• Coordinate with internal teams to align content schedules with product launches, promotions, and other key initiatives.

Monitoring & Analytics:

• Monitor channel performance and audience feedback, using analytics tools and adjust strategies to maximize reach and engagement.

• Use analytics tools to track content performance, generate insights, and report on key performance indicators (KPIs) to stakeholders.

Collaboration & Communication:

• Work with cross-functional teams to ensure cohesive messaging and branding.

• Act as a point of contact for channel and content-related inquiries.

Innovation & Trends:

• Stay up-to-date with industry trends, emerging technologies, and best practices in channel experience design and content marketing.

• Propose innovative ideas to enhance our channel and content strategy to maintain a competitive edge.

What you bring

• 3+ years in a relevant industry and/or role

• Bachelor's degree in communications, Journalism, Marketing, or related field (experience prioritized)

• Experience with content creation, communication planning, channel management, or a related role

• Proven track record of managing content across various digital channels

• Strong writing, editing, and storytelling skills with attention to detail

• Practice in managing communication during complex and sensitive situations, ensuring brand messages are consistent and appropriate

• Proficiency with Microsoft Suite - experience with SharePoint and/or Viva Engage is considered an asset

• Basic skills graphic design and video production/editing skills using tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva. Experience with multi-media content creation is considered an asset

• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize content performance

• Ability to quickly adapt to new technologies, trends, and industry changes while maintaining a strategic approach

• Minimum of two days/ potentially more onsite

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.