Director, Creative & Content
Position Summary...
Lead the development/creation of on-strategy, breakthrough creative and content for mass media, social media, digital media and public relations that supports key business priorities and programs while reinforcing the Walmart brand purpose.What you'll do...
1) Responsible for the creative & content strategy across Mass Media (TV/Video, radio, digital display), Social Media (including corporate social channels and My Local Social channels) and Public Relations.
2) Lead the creative and strategic direction to AORs across all channels to deliver breakthrough, relevant and motivating creative campaigns across all channels, secure alignment across internal stakeholders & ensure flawless in-market implementation.
3) Collaborate with Design Services to ensure brand/campaign consistency & integration across all paid, owned and earned channels and platforms.
4) Co-manage brand reputation with Corporate Communications and Category through the development and maintenance of a social media community management strategy and ongoing proactive media relations.
5) Manage messaging compliance and approvals with Legal and Compliance.
6) Lead team of direct reports with oversight of 5+ advertising/content agencies.
7) Responsible for Creative and Content agency and production budget tracking (SOW & financials).
Qualifications:
- Strong background in social media and creative, from strategy development through to execution
- Experience leading development of original TV / OLV creative from brief to in-market
- Experience working in fast paced environment with multiple priorities and deliverables
- Experience managing Creative and PR agencies
- Strong communication and influencing skills
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada